Интернет вытесняет прочие СМИ - статья с русскими эквивалентами сложных фраз

The web is a serial killer

The web takes its victims one at a time (по очереди). First, in the mid-1990s, print media started to feel the terrifying effect (ужасающие последствия) of losing their monopoly on publication. The power to distribute words to a global audience online was suddenly in everyone’s hands. Then, in the early 2000s, the same thing happened to music. Enough people had fast broadband connections (широкополостные соединения) and individual MP3 song files were small enough for nearly anybody to be able to download (загружать) them, share (делиться) them and make the commercial music-distribution industry seem redundant (излишний). Apple’s iPod only made it worse.
Now it’s television’s turn. In 2007 TV realized that a core audience (костяк аудитории) (the 18-34-year-old male) has moved online, possibly for good (навсегда). The rise of YouTube and an army of other free video-hosting services (возможностей размещения видео на вэб-порталах) has created a phenomenon of short, user-created videos. They spread virally (со скоростью инфекции), by e-mail and blogs. And, most worryingly for the networks (и что больше всего должно тревожить киноканалы), they are not accompanied by 30-second advertising spots (рекламные ролики), or any other advertising at all. This is television, but not as we’ve known it (но не такое, к которому мы привыкли).
Today YouTube streams more than 100m (тысяч) videos a day, which gives it an audience nearly as big as America’s largest TV networks. Every day its users upload (загружают на сайт) more than 65,000 new videos, ranging from (варьирующихся от) clever animations to silly pratfalls (промахи, осечки, вызывающие смех), with a lot of home-video-quality stuff in between. But it is turning out to be spectacularly popular all the same (все-таки/тем не менее). Thus (так, например), the video diaries (дневники) of Lonelygirl15, done with a $150 webcam, attracted an audience of millions. And the self-made YouTube music video of OK Go, an indie band, was so popular that it got them a starring turn (обеспечило им звездное появление) at MTV’s annual music awards show.
Meanwhile (тем временем), in commercial TV land, the sitcom (комедийные шоу) seems to be in terminal decline (в окончательном упадке), news network loses another few million viewers each year, and the only growth area is still reality TV—which shares much with web video (у которого много общего с вэб-видео). Each year advertisers (рекламодатели) collectively pay more and more for a smaller and smaller audience.
If anyone figures out (найдет) a way to combine Google-style advertising matched to the content people choose to watch (соответствующую контенту, который выбирают люди) with the undeniable (неоспоримой) power of video commercials, then the house of cards (карточный домик) that is the economics of the broadcast TV industry will come crashing down. Will that happen in 2008? In small ways, almost certainly, although no industry this big (ни одна столь крупная индустрия) changes overnight (вдруг/неожиданно). But where the viewers (зрители) go the advertisers will eventually (в конечном итоге) follow. And the viewers are moving to the web at a pace that will become impossible to ignore (темпами, которые становится невозможно игнорировать).